How to Use Long Form Content In Your B2B Business

  In this screen recording, you’ll learn about all the different ways you can use long form content (like blog series, op-ed pieces and books) to create a range of profitable opportunities in your business. You’ll also learn how to draw a clear line from content to revenue with your long form content, the different types…

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Pre-Suasion Content Marketing: How to Get Attention and Keep It

pre-suasion content marketing

Robert Cialdini, a social scientist, is perhaps an unlikely poster boy in the world of marketing. His book Influence: The Psychology of Persuasion, published in 1984, was a flop. It sold so badly that his publishers withdrew their advertising budget for it, and he seemed likely to live a quiet life in academia. But then…

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The Evergreen SEO Strategy for Content Distribution

seo strategy

This post is Part Two in a short series on how to distribute your content. Part One focused on using timing and email marketing, and Part Two will focus on building a sustainable, long-term SEO strategy for your content distribution. These two distribution strategies work best in tandem, so make sure you check out Part…

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Content Distribution: How to Get Eyeballs on Your Content

content distribution

Content distribution is the most important element of your content strategy — if no one is consuming your content, there’s no point producing it. This has come into high relief recently, as the controversial US election has, inevitably, dominated the news cycle. When a new POTUS is announced, or a big terrorist attack happens, or there’s…

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Sales Touch Points: The Money Is In The Follow Up

Online marketing has come a long, long way since the glory days of the early internet. Not only have the tools and capabilities available to marketers improved drastically, but general market sophistication has also gone through the roof. Consumers in all demographics are much more perceptive than they were even just a few years ago.…

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The Dan Sullivan Question and The Conversion Quadrant

Content marketing needs a clear intent. Without a specific purpose, you are essentially creating fancy placeholders on your website. It’s a waste of your time, energy and money. The problem is that it’s very easy to mistake content marketing tactics for content marketing strategy. Settling on the topics you want to cover, how often you’re…

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How to Launch A Book

Writing a book is a hell of a project. I wrote about the logistical process here if you’re wondering what the steps are. But in this post I want to talk about how to launch a book, because that’s usually the hardest part. Launching is very different to writing, and the two processes need to…

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Content That Converts: How To Create A Profitable and Predictable B2B Content Marketing Strategy

In July 2016 I had a coming-to-Jesus moment. The previous eight months had been spent in a flurry of activity, endless days of developing blog posts and book drafts for clients around the world. It had been a highly productive period, but in a rare moment of quiet, I realised it was time to write my own book. People…

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Effective Ebook Marketing For Self-Publishers

To write a book that people really care about (and spend their money on), you need a few key things to start out with. First, you need to know who your audience is, what kind of offers they care about, and what kind of messaging they respond to. You need to have a clear grasp…

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Introduction to Content Marketing

Content marketing is a powerful arm to add to your overall marketing strategy. It establishes you as an authority, it increases your revenue, and has high profit potential. Bill Gates talked about this way back in 1996, as the Internet was starting to come into its own: “Content is where I expect much of the…

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